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3 Ways to make your business presentation more relatable

3 Ways to make your business presentation more relatable To be successful in making an impact on the people who attend your event, you must first make them feel as though they are part of what is going on at your event.

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Here are three key ways you can do just that.

Step 1: Create a brief 10-15 minute presentation and A LOT of small-talk, and everyone will feel like you’re genuinely interested in their lives. —

Step 2: Get to the Point

After a brief introduction, make your main point and tell them why you’re talking to them in the first place.

Don’t dwell on the backstory—it doesn’t matter. As long as your main point is something that everyone can relate to, they’ll have an easier time following your presentation.

As a way to reinforce your main point, re-emphasize key points from the introduction—if they seemed key or obvious to you, they probably will be for them too.

Step 3: Have Fun!

The presentation is not the most important aspect of the event.

If you’re not having a good time, the people attending your event won’t be either. It is completely fine if you make mistakes or use run-on sentences.

Treat the attendees to goodwill, humor, and open-mindedness.

Give them a chance to ask you questions. It’s OK if they don’t get an answer right away—try to answer them or at least acknowledge their concern.

Go ahead and tell them what your dream outcome is for them.

Gaining a lot of confidence in this step is crucial.

If they feel they can trust you with their questions, you’ll gain their trust and they’ll be more inclined to listen to what you have to say.

Step 4: Tell Stories

All successful stories are true stories. If someone has a specific dream, it’s because they know what they’re passionate about, and that’s a story worth telling.

When talking about your organization’s mission, try to include a story. Don’t just say, “We offer free tax prep.” Instead, share a personal story of the support the organization received and a person or family who benefited from their services.

The main goal in your story is to connect with people, to show them that what you do matters and that you’ve been where they are.

Step 5: Have a positive, upbeat vibe

Everyone loves a warm, fuzzy, feel-good story.

If you tell the same, “We give financial aid to homeless veterans,” again, it won’t resonate the same way as, “One of our clients was hit by a car and injured. Instead of leaving him to die, we treated him at our center and helped him get back on his feet.”

The latter is more relatable, it’s more human.

Even if you share an awkward story, take a step back, and remember the overall message. If you’re having a hard time connecting with someone, the story may be at the root of your difficulties.

Your goal is to simply get someone to engage with you. People leave these events excited and happy.

Bottom Line

When presenting to an audience, remember that people at these types of events tend to be:

Willing to give you their time and attention

Expected to be entertained

Most people are simply looking for a good time

In order to give them that, it is important that you are relaxed and have a positive attitude.

People will also be thinking about how much they are spending on the event. They want to be impressed with the hosts and the food. Therefore, you must come off as important and impressive.

Always remember the most important thing: tell them the truth.

Never make a false promise or deceive someone.

Don’t lie or misrepresent yourself, nor do you tell them anything they don’t already know.

Don’t forget, as a result of this interaction, they will be able to share the same information with their friends and family.


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